Analysis of similar webshops

Home Page

Header
The webshop's header always consists of the following:

• Logo of the website/company  [left]
• A search bar [middle]
• A sign in element [right]

Sub header - menu bar
Underneath the header, most websites have a bar containing all different categories of which the webshop supplies goods.

Banner
Subsequently underneath the menu bar online shoppers always find a banner displaying new or sale products.

Promotions - suggestions
The lions' part of the home screen contains products with short to no descriptions. These serve to entice visitors with for instance special deals or suggestions based on their online behavior.

Product Page

Displaying the product
With many pictures of multiple angles the product is presented to the viewers.

Product description
On the right side of the product a short summation of the most important specifications is placed. Underneath this information the price is placed showing the price it "used to be", e.g. "from 1.589,- for only 999,-". The 'order now' button is placed right under the price.

Detailed descriptionIf the visitor require more information about the product, on the lower part of the page the full description is placed. The Mediamarkt has a slightly different approach by making the specifications responsive.