Monday, March 30, 2015

Eye tracker results

Results


Home

Less than half of the participants have intensely looked at the logo.
The account button was only noticed by half off the participants.
Seven of the participants have intensely looked at the banners at the right.
The “welkom” message was perceived by everyone.
The footer was rarely looked at.
Search bar was perceived by everyone.

Product
Product picture was everyone’s first target.
Price was intensely looked at by everyone.
Half of the participants looked at the specifications
Half of the participants looked at the product information
Category list was perceived by everyone.

Conclusion
Account button had a high importance rate. Only half noticed this button. This element should draw the attention from the viewer. Important elements such as the job offer and the certification mark were perceived by seven of the participants. This could be an opportunity for making the account button more noticeable. All other elements rated as important were perceived by everyone. For the home page, the order in which the participants looked at the elements seems to be completely random. There seems to be no fixed pattern in which the eyes flow. The product page does seem to have an element which draws the eyes’ attention. In all cases the eyes seem to go near the product image first.

 







































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