Afuture's amazing Websop

To illustrate how much this site is in need of redesigning we chose the following two pages to redesign: home page and product description page.

The home page contains a welcome message saying only: “Welkom” which means literally welcome. By visiting the webshop, without prior knowledge of what the webshop is for, it is really difficult to tell what it is selling or what is it about.

[product page first half]

[product page second half]

The second page is a product specific page. This webpage shows the information the buyer might be interested in, but with too much details at first. As you can see, it contains a long specification list that didn’t fit in one print screen, the reason why we have two.

And our Web Shop in need is...

Assignment

The assignment 1 is about redesigning a webshop based on different analysis about the visual perception of the visitors. We first will choose a webshop - that we think needs a redesign-, then we will identify the important elements of the webshop, afterwards, three different tests (Visual search, Change blindness & Eye tracker) will be conducted with different participants. Once the tests are done, the results will be analyzed and a two redesigns will be made: a functional and an esthetic one. 

And our webshop in need...
 

Introduction

Hello dear reader! Welcome to our blogpost where you can follow our process during the course Visual Communication Design (VCD). We are a team of five students; Arjana, Assmae, Attila, Joric & Shen-Kao, or shorter Team R.

This blog is a representation of our thoughts and a place where we share and discuss our results and findings.